See full press release at link below.
OMEGA and Daniel Craig team up to support eye care mission
Actor News – 29-01-11
Omega has announced that it will work in cooperation with actor and brand ambassador Daniel Craig to support ORBIS International and its Flying Eye Hospital in the fight against preventable blindness. A special watch – the Hour Vision Blue – has been created to celebrate the partnership, and OMEGA has guaranteed that at least one million U.S. dollars from its sale will be donated to ORBIS, an organization which delivers eye care to some of the world’s most remote and developing regions.
Preventable blindness is a funny term. It’s almost metaphysical. But helping people at risk of losing their sight retain their vision is an incredibly laudable enteprise and that Omega and James Bond are supporting ORBIS International is unambiguously good news.